Now you can be prepared with
"The Sales Playbook - 100 Scenarios Every Sales Person Faces and How to Solve Them."

No Sifting Through 300 Page Books to Find Your Answer.

When You Have Sales Problems, You Need Answers Fast.

Have you ever felt that you weren’t quite ready to make a sales call? Or have you ever felt anxious in that important sales call you’re about to make?

And did you ever think about how your "anxiety" comes through to the prospect? Well, it does come through and it does matter.

I’m Bill Caskey and have been called the most 'America’s most prolific sales trainer.' The reason is that I’ve given more than 4000 workshops in the last 20 years. I’m not saying I’m the best. (I’ll leave that up to you.) But I am claiming to be the most active.

And what that translates to for you is that I’ve heard all the problems you have in communicating your value to clients and prospects.

• "How do I handle it when the customer says…" or

   

• "What do I say when the prospect claims to have ….?"

   

• "How should I react when…?"

   

I Wrote All Solutions Down
Beginning in 1998, I began writing down each and every question I got from sales professional like you - from all over the world. And it now appears in a product I call The Sales Playbook - 100 Scenarios Every Sales Person Faces and What To Do About Them.

Be Prepared - Be Successful

"Oh, what a tangled web we weave." --Shakespeare.

Ever thought about how entangled the sales process gets? You’re calling on several decision makers, your managers put pressure on you to close the business. Moreover, you’re putting heat on yourself, too. You need someone to pull you out of the battle and look at the situation

Companies pay tens of thousands of dollars to have access to these sales tactics.

Order the Sales Playbook with Bonus CD's for only $129!

Or, you can have it all in a portable Ebook version for only $99!

I’ll Give You Three Examples of the Kinds of Problems We Address

Example #1 (page 25-26)

Ever had prospect that even admits that they need what you have, yet they’re resistant to pull the trigger? If you put too much pressure on them, they’ll launch into an “avoidance strategy.” But if you put no pressure on them, they’ll continue to resist.

Example #2 (page 88)

Ever been in a sales process where all at once a new person is involved in the decision—and you don’t know them? Do you know there is a right and wrong way to handle that? The right way gets the new person on your side. The wrong way alienates them forever.

Example # 3 (page 75)

Ever had a prospect jump to “what’s your price” too quickly? If you’ve been in sales longer than a week, this has probably happened to you. Handle this correctly, and you smooth the situation. Handle it wrong, and you look defensive.

More On What You’ll Learn From The Sales Playbook

You will learn a) how to avoid the common pitfalls of selling that put you in a ‘one-down’ position to your customer. The best strategy is avoidance. However, if you err, there is still hope. That’s why each scenario is built for avoidance and for remedy.

How Will This Help Me Save Time?

Do you know what your major currency is in professional sales? TIME. That’s it. You have only so much of it. The equation is quite simple: The people who earn the most in professional sales are those that use their time wisely. And you aren’t using your time wisely if you’re unprepared to handle the simplest sales scenarios that get in the way of a successful outcome.

How Is This Different Than Other Books on Sales Training?

There isn’t a whole lot of theory here. This is about tactical, in-the- field, face-to-face transactions that happen every day to you. If your numbers are average, you probably talk to 1000 people per year (5/day x 200 days). In each of those transactions, you are negotiating, strategizing, positioning and collaborating. If you can be 20% more effective in those dealings, that will make a ton of difference in your results.

What Feeling Will I Have After I Read This?

You will feel prepared for anything. Consequently, you will be more relaxed in all sales situations, and you’ll become a hawk for the truth. When you get the truth from your prospect (he is probably lying to you now), you will have all the pieces to the puzzle.

UNCONDITIONAL, NOTHING-TO-LOSE Guarantee

If, after 90 days this product doesn’t help you grow your business immediately by helping you navigate through the difficulties in sales, then send it back for a full refund.

Order the Sales Playbook with Bonus CD's for only $129!

Or, you can have it all in a portable Ebook version for only $99!